Name: Beauty of Joseon Glow Deep Serum Rice+Alpha-Arbutin 30ml
Brand: Beauty of Joseon
SKU: 8160
Price: 3779.10 PKR
Availability: InStock

[Pigmentation] This product is made for skin with pigmentation. It helps equalize the skin tone by blending 68.6% of rice bran water, which is rich in amino acids and minerals and help keep dry skin moist, and 2% of arbutin, which prevent excessive production of melanin and help prevent pigmentation.
[Watery texture] This is a water-based serum that is as light like a toner, so anyone can apply it comfortably regardless of their skin type.
[Rice Bran Water] During the Joseon Dynasty, rice bran water was called ‘miansu,’ which signifies water that beautifies the skin, and was used like today’s toner. It is rich in amino acids and minerals to help keep the skin bright and moist.
[Arbutin] It is a safe, brightening ingredient extracted from plants such as lingonberries and blueberries. It helps prevent skin pigmentation by inhibiting the production of melanocytes.

glow deep serum

Rice in Joseon

Rice has played an important role in Korean history as both a food and a skincare material.

Rice bran water was known as Migamsu(米泔水) in the Joseon Dynasty, which means “water that makes the skin beautiful,” and it was said to be used as a toner to hydrate the skin.

Special Ingredients


Rice Bran Water 68.6% Rice bran is rich in amino acids and minerals, moisturizes and brightens dry skin, and also plays a role in soothing sensitive skin	Arbutin 2% Arbutin is a safe ingredient extracted from plants such as lingonberry and blueberry that helps to improve skin pigmentation by inhibiting the formation of melanocytes	Black soybean extract It contributes to essential skin care by preventing the skin from being oxidized by harmful oxygen.